Need an idea for a product or service to market in Argentina....?
I am a college student and am taking a global marketing class over the summer. In the class we have to do a group product, and need some ideas. We have to make a presentation that addresses the sociocultural environment as well as the economic/business climate of the country, in this case, Argentina. That was the simple part. This is where I am stuck.... Choose a product or service (real or fictitious) to market in Argentina. We must demonstrate knowledge of the marketing environment of the country. The product/service can't anything that is already marketed extensively in Argentina (products like coke, IBM, Levis, Apple, McDonald's, etc). We have researched the culture of the country, and can't really figure out a product not already used in Argentina. The only problem we are having is deciding what we should market. If you have any ideas, please help us out!! overview of culture: o Official name – Argentine Republic o Population – 40,301,927* o Official Language – Spanish o Currency – Argentinian peso (ARS) o Capital city – Buenos Aires o GDP – purchasing power parity $523.7 billion* o GDP Per Capita – purchasing power parity $13,000* Argentina is a country with a vibrant, rich culture influenced by its diverse population and proud heritage. This unique culture stems from Argentina’s strong European ties mixed with indigenous people of South America. Although the country has struggled through political turmoil in recent years, Argentina has managed to overcome much of its strife and is now turning into one of South America’s most prosperous nations. As an emerging market, Argentina opens its arms to new business ventures and endless international opportunities. It is important to understand and appreciate this unique culture to ensure successful working relationships with Argentinians. i hope this helps a little source:communicaid
Homework Help - 2 Answers
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1 :
It would help if you'd let the rest of us know what the sociocultural environment in Argentina is, also its economic/business environmemt. Once I know that, I'd look for areas where they have a need or where something isn't ideal.
2 :
Well, an obvious product would be wine. Mendoza produces some of the world's best wines but the bodegas (vineyards) do a poor job promoting themselves outside of Argentina. Another one could be plastic surgery. Buenos Aires has the most # of plastic surgeries per 1,000 people in the world. Several start-up consulting companies acting as intermediaries between the surgeons and the patients have sprung up in recent years here.
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